Mission

At Bloom Consulting, our mission is to nurture the growth of midwifery care and support freestanding birth centers as vital pillars of maternal healthcare. We are dedicated to reducing maternal mortality and addressing healthcare disparities, particularly for BIPOC and LGBTQIA+ communities, by advocating for equitable access to compassionate, culturally competent care. Through our efforts, we aim to cultivate a stronger midwifery model, ensuring fair and equal compensation for midwives and birth centers, and fostering an environment where both can thrive. By championing the role of midwifery and birth centers, we aspire to create a more just, inclusive, and safe healthcare system—one that prioritizes the well-being of every birthing person and works to eliminate systemic inequalities. Together, we are sowing the seeds for a future where all families can bloom in the care and support they deserve.

Core Values

  1. Growth and Empowerment
    We are committed to nurturing the growth of midwifery care and freestanding birth centers, empowering both to flourish as essential pillars of maternal healthcare. We believe that when birth centers and midwives thrive, communities flourish with them.

  2. Equity and Inclusion
    We advocate for equitable access to care, with a particular focus on reducing healthcare disparities for BIPOC and LGBTQIA+ communities. We are dedicated to creating a more just and inclusive healthcare system where every birthing person is respected and valued.

  3. Transparency and Integrity
    We believe in clear, honest communication and transparent practices. By upholding integrity in all our interactions, we build trust and create a foundation for lasting, meaningful relationships with our clients and partners.

  4. Collaboration and Community
    We believe in the power of collective effort. Through collaboration, we strengthen the voices and impact of midwives, birth centers, and healthcare providers, fostering a supportive community where everyone can grow and contribute to the greater good.

  5. Sustainability
    We strive to create sustainable models that ensure midwifery care and birth centers continue to thrive for years to come. Our work is driven by the long-term vision of a future where all families can bloom in the care and support they deserve.

Together, these values guide our work, inspiring us to cultivate a maternal healthcare system that is just, compassionate, and inclusive for all.

Our Team

Jillian Helleloid, MBA

Founder & Owner, Jillian Helleloid (she/her) has been working with freestanding birth centers since 2017. First as a Billing Assistant at the Minnesota Birth Center in St. Paul and Minneapolis, then as the Director of Billing ad HR at Willow Midwives in Minneapolis. Jillian is currently the Treasurer of the MN Chapter of AABC (American Association of Birth Centers) and is on the AABC Industry Relations Committee.

When not working with freestanding birth centers and Midwives, Jillian enjoys spending time outside with her partner, two kids, one dog, and 5 chickens on their homestead in Two Harbors, MN. Jillian is also an artist and spends a lot of time being creative. You can check out her work on Instagram and Etsy.